Insights + Strategy

Three principles guide our work:

1. We believe in custom research, so that’s the only kind of research we do.  

2. We are scrappy. 

3. We believe that joy is a powerful strategic asset.

We work all over the world and regardless of where we are, our work falls into four buckets:

1. Customer Understanding & Empathy

2. Brand Development & Marketing Strategy 

3. Innovation

4. Foundational Research

We use a broad range of both proprietary and market research industry techniques to uncover new insights.

Our mix of methodologies is expansive and tailored to meet the unique demands of each project.