Designing for a Future that Doesn’t Exist Yet
a case study
MoStrategy takes on the future automotive experience.
The brief:
A major automotive manufacturer needed insights to inspire their long-range planning efforts for autonomous vehicles. They hired MoStrategy to curate a set of experiences that would challenge their designers to think in new ways, and to conduct consumer research to understand people’s hopes and fears for an AV world.
The brief:
A major automotive manufacturer needed insights to inspire their long-range planning efforts for autonomous vehicles. They hired MoStrategy to curate a set of experiences that would challenge their designers to think in new ways, and to conduct consumer research to understand people’s hopes and fears for an AV world.
The work:
MoStrategy interviewed leading academics and urban planners to understand the personal and cultural dynamics around transportation in large cities. Then we led the client team on a Discovery Journey that focused on how humans interact with the built-world, and how that world shapes their expectations and behaviors. We heard from gallery artists, curators and architects who had explored this tension, and then workshopped design hypotheses for prototype development.
The work:
MoStrategy interviewed leading academics and urban planners to understand the personal and cultural dynamics around transportation in large cities. Then we led the client team on a Discovery Journey that focused on how humans interact with the built-world, and how that world shapes their expectations and behaviors. We heard from gallery artists, curators and architects who had explored this tension, and then workshopped design hypotheses for prototype development.
