Flipping the Script in Preschool TV
a case study
We created a play-scape for trucks and invited kids ages 3 – 6.
The brief:
A TV network for preschoolers wanted to develop a show about trucks that would appeal to both boys and girls. They hired MoStrategy to conduct research to inform premise, plot and character development.
The brief:
A TV network for preschoolers wanted to develop a show about trucks that would appeal to both boys and girls. They hired MoStrategy to conduct research to inform premise, plot and character development.
The work:
We created a play-scape for trucks and invited kids ages 3 – 6 to attend play sessions. Using observational research and dialogical prompts, we mapped male and female play patterns. We learned that kids had an appetite for narrative depth that wasn’t satisfied by traditional preschool programming.
The work resulted in the successful creation and launch of a new show that broke down gender stereotypes, invited kids to get their hands dirty, and helped build emotional intelligence in areas of conflict, teamwork, and resilience.
(And this remains the only fieldwork we’ve ever done barefoot.)
The work:
We created a play-scape for trucks and invited kids ages 3 – 6 to attend play sessions. Using observational research and dialogical prompts, we mapped male and female play patterns. We learned that kids had an appetite for narrative depth that wasn’t satisfied by traditional preschool programming.
The work resulted in the successful creation and launch of a new show that broke down gender stereotypes, invited kids to get their hands dirty, and helped build emotional intelligence in areas of conflict, teamwork, and resilience.
(And this remains the only fieldwork we’ve ever done barefoot.)
