Putting Our Best Foot Forward in China
MoStrategy conducted Digital Ethnos and in-person Shop-Alongs to understand how young Chinese women navigate the shopping experience.
The brief:
A major athletic brand wanted to improve the athleisure shopping experience for Gen Z women in China. They knew that typical product information (materials, technology, endorsements from athletes, etc.) held little sway over these savvy shoppers.
The brief:
A major athletic brand wanted to improve the athleisure shopping experience for Gen Z women in China. They knew that typical product information (materials, technology, endorsements from athletes, etc.) held little sway over these savvy shoppers.
The work:
MoStrategy conducted Digital Ethnos and in-person Shop-Alongs to understand how young Chinese women navigate the the shopping experience in athleisure apparel and beyond. MoStrategy identified women’s unmet needs and developed a retail strategy to dazzle this key demographic.
The work:
MoStrategy conducted Digital Ethnos and in-person Shop-Alongs to understand how young Chinese women navigate the the shopping experience in athleisure apparel and beyond. MoStrategy identified women’s unmet needs and developed a retail strategy to dazzle this key demographic.
