Methodology
We use a broad range of both proprietary and market research industry techniques to uncover new insights.
We uncover insights that build brands and accelerate growth.
Our mix of methodologies is expansive and tailored to meet the unique demands of each project.
Methodology
From traditional approaches to cutting-edge techniques, we employ a mix of methodologies that is expansive and tailored to meet the unique demands of each project:
- Ethnography
- Focus Groups (online & in-person)
- Digital Safaris
- Design Iteration Customer Groups
- Design Iteration Client Sessions
- Shopalongs & Packaging Research
- Customer Journey Mapping
- Culture/Trend Signaling & Exploration
- Online Discussion Boards
- Longitudinal Studies/Communities
- Quantitative Surveys
- Brand Strategy & Innovation Summits
- Secondary Source Sata Dives & Meta-Analysis
To learn what MoStrategy can do for you, please get in touch.
We uncover insights that build brands and accelerate growth.
Our mix of methodologies is expansive and tailored to meet the unique demands of each project.
Methodology
From traditional approaches to cutting-edge techniques, we employ a mix of methodologies that is expansive and tailored to meet the unique demands of each project:
- Ethnography
- Focus Groups (online & in-person)
- Digital Safaris
- Design Iteration Customer Groups
- Design Iteration Client Sessions
- Shopalongs & Packaging Research
- Customer Journey Mapping
- Culture/Trend Signaling & Exploration
- Online Discussion Boards
- Longitudinal Studies/Communities
- Quantitative Surveys
- Brand Strategy & Innovation Summits
- Secondary Source Sata Dives & Meta-Analysis
To learn what MoStrategy can do for you, please get in touch.